Resume

Kimberly Marcela Durón

Creative Producer and Strategist

STRENGTHS:

  • Short & long form multimedia content production

  • Social/digital media strategy and marketing

Professional Experience

2022 — 2023

PLANNED PARENTHOOD FEDERATION OF AMERICA

CREATIVE VIDEO PRODUCER

  • Produced video content including: sexual and reproductive healthcare education, branded campaigns, episodic content, rapid response content, nationwide live activation coverage, electoral content, etc. Samples include: End Stigma and Fast Facts.

  • Led brand video projects in collaboration with internal PPFA stakeholders (creative, social, education, advocacy, legal) as well as with PPFA partner vendors/contractors.

  • Identified/onboarded new strategic partners including agencies, talent, production partners, etc. 

  • Ideated, researched, and pitched new video content ideas aligned with brand goals to engage both existing and new supporters, with a focus on bilingual (English/Spanish) content for intersecting Latin American diaspora communities in the U.S.

2020 — 2022

WASHINGTON OFFICE ON LATIN AMERICA

ASSISTANT DIRECTOR FOR CONTENT PRODUCTION

  • Collaborated with the Director for Digital Strategy and key stakeholders to revitalize and expand digital advocacy efforts for campaigns, content calendars, and rapid response communications.

  • Achieved nearly 600% increase in organic following on Instagram by producing engaging bilingual audiovisual content for distribution on website and social media channels. 

  • Identified brand-appropriate opportunities for content production, partnerships, and digital strategies, including an editorial/video partnership with actor/activist Kendrick Sampson.

  • Turned high level strategy into detailed project benchmarks for creative/technical contractors (i.e. print/web/digital designers, video editors, web developers).

2015 — 2019

RX MEDIA PRODUCTIONS, INC.

PRODUCER

  • Promoted from producer to supervising producer for National Geographic documentary mini-series on the diplomatic relations between the U.S. and Cuba, La Cuba de Hoy (2016).

  • Supervised production crew of 40+, both on-location in the U.S. and in Cuba.

  • Involved in research & development stage as well as pre- through post-production, including on location scouting, talent sourcing, budgeting, contracts, etc. 

  • Wrote, packaged, and pitched entertaining branded series ideas in both English and Spanish (including sizzle reels, teasers, treatments, etc.).

EDUCATION

Communications, Culture, and Technology M.A. GEORGETOWN UNIVERSITY

Creative Writing for Entertainment B.F.A FULL SAIL UNIVERSITY

PROFICIENCIES:

Social Media Management Tools, Content Management Systems, Collaborative Project Management Tools, Adobe Creative Suite