WORK SAMPLES

Miami Herald x Amnesty International USA

“Human rights report, art exhibit allege inhumane conditions at Alligator Alcatraz” - Miami Herald

1. Creative Lead

I established a new artist relationship with a brand (Amnesty International USA) for an activation at Miami Art Week. I also captured and edited all content during and after the event.

  • For AIUSA’s second year at Miami Art Week 2025, we chose to call attention to the Everglades Detention Center just 40 miles away. I pitched Agua Dulce, a local queer transdisciplinary artist, community organizer, and energy worker. Being from Miami myself, finding a local who was already on the frontlines of using art as advocacy against this inhumane facility was critical to both the brand mission and my personal values.

  • We get a green light for a custom commission piece from two artists ONE month away from the fair opening. I draft a content plan with our social media coordinator and press team. Deliverables are to include: high quality stills for press, several versions of an event recap video for socials, and two additional interview videos for our evergreen “Artist Spotlight” social media series.

  • It’s go time! I coordinate equipment rental in Miami, capture video and photos during the exhibit installation, press day, and throughout the event. Within a week, I script and edit 3 versions of an event recap video that you can watch on the right.

2. Content creator

I scripted, shot, and edited a direct-to-camera video explainer for Instagram Reels, as part of the brand’s goals to expand accessible human rights education materials to their social media community.

  • As a Creative Coordinator at AIUSA, I work closely with a Social Media Specialist to implement content strategy by experimenting and building upon the data from those tests. With a goal of launching a TikTok soon, I’ve been pitching and producing vertical video in different styles and formats to see how Reels can inform our strategy.

  • I pitch ideas for video content based on the brand’s existing human rights blog and research reports to reach new audiences. For this video, I wrote, shot, and edited an explainer on the cruelty of this administration’s agenda, ending with a beacon of hope, in alignment with the brand’s mission and voice.

3. MULTIMEDIA PRODUCER

I helped bring the Anthem Award-winning campaign “End Abortion Stigma” to life as a Video Producer at Planned Parenthood Federation of America (PPFA). I produced a full suite of multimedia deliverables for a brand campaign that uplifted real people’s diverse experiences with abortion.

  • In partnership with the patient advocacy team at PPFA, I helped “cast” or select 22 interviewees to highlight a diversity in experiences. With the brand marketing team, I developed a list of over 20 deliverables, including various social platform ad assets, audio ads for podcasts, as well as organic social media content.

  • During pre-production, I worked with an editor, art director, and the social media team to plan and execute a handful of multimedia deliverables from the original interviews. This included vertically formatted cutdowns and 5 carousels with gifs and quotes from the storytellers.

  • While covering for a senior video producer on leave, I took the lead on pre-production, ensuring a smooth weekend shoot at a busy conference. I served as point person for our production partners, PPFA staff, patient storytellers, conference venue staff, etc. I also oversaw the post-production process to ensure a high-quality and timely delivery.